The Boot Perspective

Social Media Management

Instagram

We built a powerhouse on Instagram for The Boot Perspective. To put this into context, in the first year of business The Boot Perspective generated all of its revenue through Instagram as they didn’t have a website. Now they have a website, but Instagram still generates 97% of the visitors on the website. Our goal was to separate The Boot Perspective content and business model to what everyone else was doing. We put a large focus on influencer marketing by setting up professional player sponsorships. We also put out content that was more than just selling boots which was often the industry standard in the country and around the world.

TikTok

The Boot Perspective’s TikTok page has more than 40,000 followers and it has been the leading platform in generating them sales from other countries around the world. The biggest thing to note is that the content on their TikTok page is completely different to the content on their Instagram page, and this has been a key factor towards their success on TikTok. We built a highly engaging and loyal community on TikTok and this really showed when The Boot Perspective held their first ever Auckland Pop Up Store. They had a lot of people turn up from TikTok.

Website

This was of our first opportunities at creating a visually appealing and user friendly website.

The Boot Perspective was generating all of their sales through Instagram DMs and we knew that a website would be a huge benefit for them. We created a website that aligned with their theme and branding, and also showcased the amazing things they had achieved. We made sure their customers would have a seamless experience when it came to purchasing their products.

The website not only saved a lot of time for The Boot Perspective, but it has also generated them a lot more revenue.

  • "Since working with TVP I have had an increase in engagement and this has generated more revenue for my business."

    Kamal Patwalia
    Infinity Supplements Mt Wellington

  • "A remarkable team that helped me achieve an impressive milestone on TikTok through their invaluable guidance and expertise."

    Dylan Morris
    Apex Sportswear

  • “The Visual Perspective was a godsend when it came to looking after all of our social media platforms, taking videos, editing, and posting content.”


    Stu Greenaway
    Total Football Technique