Total Football Technique
Social Media Management
It all started on Instagram where our purpose was to showcase TFT’s training sessions. We put a huge emphasis on allowing people to view exactly what it’s like to train with TFT, both in the Academy as well as in individual sessions. We highlighted the coaches at TFT by posting content that showed them providing value to the kids during the sessions.
TFT had a Facebook page that has a few followers, mainly parents of the players they coached. So for us, it was just about repurposing the content we posted on Instagram straight onto Facebook. It was a great success as Facebook was reaching a different audience. We noticed that it was reaching more of the older generation which was a positive as they are likely to have kids that play football.
TikTok
We started a TikTok page for TFT well after the Instagram and Facebook page was launched and it was a huge hit. The main types of content we posted here were coaching videos, players doing amazing things, and challenges. These 3 content pillars always had the best engagement on the page. It didn’t take long before TFT started to generate new players and clients through TikTok for their Academy and Individual Sessions.
Highlights
Working with Professional Players Myer Bevan & Moses Dyer
Moses Dyer
FC Tulsa
Myer Bevan
Cavalry FC
Lockdown Online Zoom Training
The Zoom sessions helped us to connect with our players during a time where our normality was stripped away from us. Thank you to The Visual Perspective for helping us in our time of need.
- Lenka Reekers
TFT Co-Owner