The Practice
Chiropractic Inc
Social Media Management
Taking over The Practice Chiro’s Instagram was a very fascinating one as they already had a page with over 800 followers. But the majority of the content they were posting was static posts which is a very common mistake in today’s world of social media. As soon as we stepped in and started putting out more Reels, the numbers started to really increase. Building this platform on Instagram also encouraged their clients to post their adjustments on their pages and tag The Practice Chiro.
Facebook was all about repurposing the content that was posted on Instagram onto Facebook. By staying active and consistent on Facebook, The Practice Chiro gained more than 900 followers.
TikTok
When we started the TikTok page for The Practice Chiro, we changed the game in New Zealand. We studied the chiropractor niche overseas, especially in USA, and used that to gain 20,000 followers. We had numerous videos go viral and hit 1 million views. This engagement resulted in a massive rise in clients for The Practice Chiro. They even landed a sponsorship deal with Under Armour due to their TikTok following.
YouTube Shorts
This was our team’s first ever experience with YouTube Shorts. It was requested by Brad from The Practice Chiro. While the content we posted was the same, the secret in the game was the captions. After doing extensive research, we were able to modify the captions to optimise and suit YouTube Shorts. We managed to gain more than 500 subscribers for The Practice Chiro.